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FP for CFO Magazine: 7 keys to communicating an M&A deal effectively

Moira Conlon writes for CFO Magazine: "If your organization is planning an M&A transaction, you need to be ready to tell your story well and sell the deal to all stakeholders."

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Just when you think that merger and acquisition transaction numbers can’t get any higher, they keep breaking records. Fueled by near-zero interest rates, monetary stimulus, and investor demand for corporate debt, M&A showed the highest level of activity over the past nine months than at any time in the past four decades. Moreover, there’s zero sign of a slowdown: Grant Thornton’s recent survey found that 68% of M&A professionals expect deal volume to keep increasing.

Here’s how to develop a potent story about a transaction and position it in the context of corporate strategy. Following are the critical points to keep in mind...

 


About the author:

Moira Conlon is the Founder & CEO of Financial Profiles, where she is responsible for the firm's operations and growth. operations and growth. She leads teams and client engagements, sharing her vast 30 years of experience as an investor and strategic communications advisor and as an investment banker earlier in her career at Merrill Lynch. Moira has provided counsel to management, boards and communications executives of hundreds of public and private companies in many industries. She has expertise in investor relations, media relations, transactions, crisis communications, and corporate governance.

Topics from this blog: Thought Leadership M&A Transaction Communications