Moira Conlon shares how directors can build an effective shareholder engagement program that enhances relationships and trust with institutional investors. 

Moira Conlon joined M. Christian Mitchell and moderator Dick Poladian for the NACD Pacific Southwest Chapter’s virtual event “Prime Time for Directors – Board Shareholder Engagement: What You Need to Know." The panel discussed why companies of all sizes need to have the right protocols in place and how they can get started. They provided an overview of best practices and practical advice for directors looking to create and implement an effective shareholder engagement program. The discussion addressed what board directors should be asking, why, when, and how to participate, and other important best practices.  

Several of the questions the panel discussed include:

• Why does every public company need a shareholder engagement program?

• What does a best-in-class Board shareholder engagement program look like?

• What are the benefits of shareholder engagement to investors and to the Board/company?

• Board shareholder engagement has traditionally been limited to large public companies. So why are institutional investors now more interested in meeting with directors of small and mid-cap companies?

• Large passive asset management firms, actively managed institutional investors, and smaller investment managers are all expanding their engagement efforts. How do they differ?

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