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Moira Conlon writes for Forbes: "...the communications challenge for private credit players has shifted from how to get in the game to how to effectively compete for investor and media attention."
When private credit and business development companies (BDCs) entered the picture in 2008 as traditional banks curtailed lending during the great financial crisis, investors and the media had limited understanding of this emerging asset class. So, our first assignment was to help our BDC and private credit clients create basic fact sheets on “What is Direct Lending?” or “What is a BDC?” We also relentlessly pitched bank reporters, hoping they would consider adding BDCs to their coverage, but were frequently told they were not interested in “shadow banking.”
Fast forward to 2024, and executives from some of the biggest names in private credit are regularly featured on top business news networks.
About the author:
Moira Conlon is the Founder & CEO of Financial Profiles, where she is responsible for the firm's operations and growth. operations and growth. She leads teams and client engagements, sharing her vast 30 years of experience as an investor and strategic communications advisor and as an investment banker earlier in her career at Merrill Lynch. Moira has provided counsel to management, boards and communications executives of hundreds of public and private companies in many industries. She has expertise in investor relations, media relations, transactions, crisis communications, and corporate governance.
Topics from this blog: Thought Leadership