Corporate repositioning for a small-cap engineering services company
Engineering services company acquired an energy efficiency services firm positioning it in a new category and as a first-mover in a high-growth attractive market and needed to re-position and re-launch its story for Wall Street.
Crafted new corporate positioning, messaging and communications materials – investor presentation, fact sheet, new templates for quarterly earnings to educate investors and analysts about the new investment opportunity.
Drafted strategic press release providing details of company’s new addressable market, business model, growth drivers, strategy, outlook and long-term financial targets.
Developed buy- and sell-side targeting strategies to reflect new company positioning and opportunity; arranged a nationwide roadshow to introduce the new story to institutional investors and sell-side analysts.
Obtained sell-side coverage from four new firms and expanded institutional ownership to 80%. Market cap increased from $30 million to $400 million.
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