Significant PR push creates >55 tier-1 media stories for global sell-side firm

Public Relations for a Global Sell-Side Firm with a 50-Year Legacy and Limited Brand Awareness 

Engaged to create new messaging to showcase the firm’s unique approach to analyzing growth stocks that combines qualitative, fundamental and technical factors and to build visibility for the firm, its new chief investment strategist and sell-side analysts to attract new buy-side clients.    

• Created new messaging to distinguish firm from myriad of other sell-side firms.
• Conducted extensive media training for CIO and 15+ sell-side analysts.
• Positioned senior talent as timely, reliable, credible sources for timely information and commentary on the U.S. and European equity markets.
• Earned 55 Tier 1 media placements in first 12 months of engagement.
  Secured ongoing monthly broadcast appearances on Reuters TV, Bloomberg Radio, Forbes, CNBC Europe and TheStreet.
• Established strong ongoing relationships and coverage from Barron’s, MarketWatch, CNBC, The Wall Street Journal, Bloomberg, Fox News, Institutional Investor, Chief Investment Officer, the Chicago Tribune and the Los Angeles Business Journal.
• Substantially expanded firm’s social media presence.