Robust thought leadership and PR achieves significant visibility for consulting firm

Thought leadership and media relations for a global consulting firm 

Engaged by a publicly traded global consulting firm with a 20-year history but limited brand recognition and media presence to drive client acquisition and awareness of the company’s stock through a robust public relations program.  

• Conducted a collaborative messaging workshop and crafted new corporate positioning and messaging to communicate to internal and external stakeholders. Capitalized on shifting labor market and workplace trends to build a story around the future of work.   
• Used timely commentary around workforce market trends and leveraged monthly jobs data to position executives as expert resources for broadcast, online media and podcasts.
• Co-developed thought leadership content to establish the firm’s expertise in key areas, including bylined articles (HR.com, Chief Learning Officer and Global Banking & Finance Review), speaking opportunities at leading trade shows (SIA’s Executive Forum North America and Collaboration in the Gig Economy), and an in-person expert panel discussion for strategic clients.
• Established CEO as a thought leader through multiple interviews with Bloomberg and Vox, as well other key business and trade media such as Yahoo Finance Live, NewsNation, Nasdaq Trade Talks, Axios, Fortune, Los Angeles Times and Chief Executive magazine.
• Placed C-Suite leaders and SMEs on a variety of industry podcasts including Leading the Future of Work, Talk Talent to Me, Scaling Culture, Supply Chain Brain and The Agile Brand.