Investor Relations Support for Newly Public Company in a Rapidly Emerging Consumer Category
Engaged by a national cannabis and consumer packaged goods company at a time of intense competition in this rapidly emerging industry with a myriad of newly public companies.
Established robust IR foundation including messaging, investor communications materials, quarterly earnings communications templates, and press release strategy.
Crafted quarterly earnings communications and annual CEO shareholder letter.
Developed IR policies and procedures, and conducted IR 101 and Reg FD training.
Leveraged successful transaction announcements to drive top-tier media engagement on the stock story.
Helped management built a reputation as a credible player in the space, leading to robust institutional support and a stable of 20 covering sell-side analysts with buy ratings.