Corporate repositioning with new ESG story aids auto finance company

Brand Strategy, ESG Benchmarking and Communications, and New Website for a Rapidly Growing Auto Finance Company   

Engaged to create an ESG strategy and narrative and to evolve the firm’s corporate story and brand in preparation for a capital raise and eventual sale.

• Conducted extensive qualitative research through a competitive peer review of marketing/ESG programming, as well as detailed external and internal stakeholder interviews.
• Reviewed ESG activities against global frameworks; created inaugural ESG benchmark.
• Developed company’s brand strategy including mission, vision, values; value proposition; brand personality; brand voice, marketplace positioning; visual identity refresh.
• Crafted new corporate narrative and messaging.
• Created the company’s ESG narrative and inaugural ESG report.
• Created sophisticated new website with new brand and messaging for all internal and external stakeholders.