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Corporate repositioning with new ESG story aids auto finance company

Topic: ESG / Sustainability
Mar 30, 2023 2:33:54 PM

Brand Strategy, ESG Benchmarking and Communications, and New Website for a Rapidly Growing Auto Finance Company   

Engaged to create an ESG strategy and narrative and to evolve the firm’s corporate story and brand in preparation for a capital raise and eventual sale.

  • Conducted extensive qualitative research through a competitive peer review of marketing/ESG programming, as well as detailed external and internal stakeholder interviews.
  • Reviewed ESG activities against global frameworks; created inaugural ESG benchmark.
  • Developed company’s brand strategy including mission, vision, values; value proposition; brand personality; brand voice, marketplace positioning; visual identity refresh.
  • Crafted new corporate narrative and messaging.
  • Created the company’s ESG narrative and inaugural ESG report.
  • Created sophisticated new website with new brand and messaging for all internal and external stakeholders. 

Topics from this blog: ESG / Sustainability