A small-cap building systems solutions provider engaged FP to craft and implement a best-in-class integrated communications program to expand Wall Street and media sponsorship, supporting growth to a $1 billion market cap and beyond. The company was at an important inflection point with a new CEO, strong business performance, and momentum following a strategic business shift that was not widely known or understood by Wall Street. Financial Profiles was able to assist in increasing stock price by 72%, market cap by 67%, and institutional holding by 25%.
Developed new investor messaging for the small cap generalist investor audience that clearly defined the investment thesis, strategy and company progress markers.
Created all new investor communications including company boilerplate, investor presentation, quarterly earnings script and press release, annual letter and social IR posts/content.
Developed and executed buy and sell-side targeting program to get the story in front of the right investors and analysts.
Conducted media training for senior leadership team with ongoing monthly follow-up
Developed and executed a public relations strategy to build company and executive profiles in the media through thought leadership, earned media, awards, and social platforms.
Served as strategic counsel for social media channels and advised on content creation.
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