Building the Profile of an Emerging Climate Tech Company

Management of emerging technology company sought to sought to establish it as a category creator and leader in a niche industry. We built broad-based awareness of a groundbreaking, cost-effective, and environmentally safe technology with applications that address many of the world’s most pressing problems. 

• Created a corporate narrative that helped tell a story and the story of the technology in a concise, engaging, and compelling way to a variety of target audiences.
• Identified and prioritized key media targets, conducted outreach, and arranged background interviews.
• Developed strategic speaking and awards programs that resulted in multiple wins.
• Formulated timely pitches capitalizing on climate-related news, including around the growing presence of harmful algal blooms and the UN report on wastewater.
• Drafted press releases and conducted outreach around key announcements.
• Planned, organized, and executed a press conference and media event to promote branding and growth events that garnered significant local and regional coverage.
• Conducted investor outreach, securing meetings with ROTH, Bank of America, Citi, Canaccord Genuity, Imperial Capital, Raymond James, and Morgan Stanley.