Building Media and Wall Street Support for Late-Stage Private Auto-Tech Company
Engaged by an innovative auto-tech company focused on improving propulsion and reducing emissions for OEMs to raise its profile in trade and business press and in the investment community to drive customer acquisition and financing.
Created corporate messaging and communicated it through new website, presentation and press releases.
Secured consistent media coverage in top automotive, engineering and industry trades including Automotive News, Automotive Engineering, IEEE Spectrum, MotorTrend, ArsTechnica, Heavy Duty Trucking, Wards Intelligence, Clean Fleet Report, Engine Powertrain Technology, International, FreightWaves, Diesel Progress and Commercial Carrier Journal and business press.
Coordinated first-ever, two-day media event resulting in extensive coverage and social media mentions from key trade media SAE, Motor Trend, Commercial Carrier Journal and Ars Technica, as well as social media mentions.
Made introductions to potential capital markets partners and arranged presentations on private company track at several Wall Street conferences.
Promoted partnerships, collaborations, conference participation, and other company announcements through press releases and outreach to key media targets.
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