Brand Strategy, ESG Benchmarking and Communications, and New Website for a Rapidly Growing Auto Finance Company
Engaged to create an ESG strategy and narrative and to evolve the firm’s corporate story and brand in preparation for a capital raise and eventual sale.
- Conducted extensive qualitative research through a competitive peer review of marketing/ESG programming, as well as detailed external and internal stakeholder interviews.
- Reviewed ESG activities against global frameworks; created inaugural ESG benchmark.
- Developed company’s brand strategy including mission, vision, values; value proposition; brand personality; brand voice, marketplace positioning; visual identity refresh.
- Crafted new corporate narrative and messaging.
- Created the company’s ESG narrative and inaugural ESG report.
- Created sophisticated new website with new brand and messaging for all internal and external stakeholders.