A small-cap building systems solutions provider engaged FP to craft and implement a best-in-class integrated communications program to expand Wall Street and media sponsorship, supporting growth to a $1 billion market cap and beyond. The company was at an important inflection point with a new CEO, strong business performance, and momentum following a strategic business shift that was not widely known or understood by Wall Street. Financial Profiles was able to assist in increasing stock price by 72%, market cap by 67%, and institutional holding by 25%.
- Developed new investor messaging for the small cap generalist investor audience that clearly defined the investment thesis, strategy and company progress markers.
- Created all new investor communications including company boilerplate, investor presentation, quarterly earnings script and press release, annual letter and social IR posts/content.
- Developed and executed buy and sell-side targeting program to get the story in front of the right investors and analysts.
- Conducted media training for senior leadership team with ongoing monthly follow-up
- Developed and executed a public relations strategy to build company and executive profiles in the media through thought leadership, earned media, awards, and social platforms.
- Served as strategic counsel for social media channels and advised on content creation.