5 Ways to Build Credibility Through Announcing Bad News

By Robert Chaffin

Credibility and execution are everything in building relationships and trust with investors.

So PR professionals need to know how to build credibility for their corporate clients. So much of how to do that centers around how you communicate.

In this episode Moira Conlon, Founder and President of Financial Profiles, shares her experience working with Wall Street and building credibility through how you handle good—and disastrous—situations.

You can find this interview, and many more, by subscribing to The PR Executive on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.