# Financial Profiles > Financial Profiles is a women-owned strategic financial communications firm that helps > public and private companies build credibility and visibility with investors, the > financial media, and other key stakeholders. The firm specializes in investor relations > (IR), public relations, crisis, issues and reputation management, M&A communications, > and IPO communications, with deep expertise across banking, specialty finance, financial > services, REITs, real estate, asset management, and professional services, consulting, > and accounting firms. Founded and led by Moira Conlon, Financial Profiles is headquartered in Los Angeles with offices in New York, San Francisco, and Chicago. The firm's work spans IPO and capital markets communications, earnings and investor day programs, Wall Street positioning and valuation, M&A communications, board and shareholder engagement, thought leadership, and earned media placement in top-tier financial and business outlets. The firm's practice areas: - Investor Relations: Positioning, earnings and investor-day programs, sell-side and institutional engagement, and Wall Street storytelling for public companies. - Public Relations: Earned media and thought leadership programs that build visibility in top-tier financial and business press. - Crisis, Issues and Reputation Management: Preparation for and response to situations that put a company's reputation and stakeholder trust at risk. - M&A Communications: Stakeholder and market communications across mergers, acquisitions, and other transactions. - IPO Communications: Investor relations and communications support for companies preparing for, executing, and following an IPO. - ValueView 360: Financial Profiles' proprietary valuation gap diagnostic that helps public companies identify and close the gap between their market valuation and intrinsic value. ## Services - [Expertise overview](https://finprofiles.com/expertise): Integrated communications services for public and private companies, spanning the firm's core practice areas. ## About the firm - [About Financial Profiles](https://finprofiles.com/about-us): Firm overview, approach, and philosophy. - [Our People](https://finprofiles.com/our-people): Leadership and senior counselors, with backgrounds in investor relations, financial journalism, and the sell side. - [Moira Conlon, Founder & CEO](https://finprofiles.com/our-people/moira-conlon): Founder and CEO with more than 30 years in financial communications and investor relations. - [Contact](https://finprofiles.com/contact) - [Careers](https://finprofiles.com/careers) ## Case studies - [IPO and integrated communications for a net-lease REIT](https://finprofiles.com/case-studies/ipo-and-integrated-communications-for-net-lease-reit-helps-company-increase-market-cap) - [Wall Street repositioning for a small-cap company](https://finprofiles.com/case-studies/wall-street-repositioning-helps-small-cap-company-significantly-increase-market-cap) - [Improving the valuation gap for a mid-cap energy utility](https://finprofiles.com/case-studies/fp-helps-mid-cap-energy-utility-improve-valuation-gap) - [Integrated communications for a growing community bank](https://finprofiles.com/case-studies/best-in-class-integrated-communications-for-a-growing-community-bank) - [Building the profile of an emerging climate-tech company](https://finprofiles.com/case-studies/building-the-profile-of-an-emerging-climate-tech-company) - [Corporate visibility program for a high-growth asset management firm](https://finprofiles.com/case-studies/corporate-visibility-program-for-a-high-growth-asset-management-firm) - [PR program creates 55 tier-1 media stories for a global sell-side firm](https://finprofiles.com/case-studies/significant-pr-push-creates-55-tier-1-media-stories-for-global-sell-side-firm) - [All case studies](https://finprofiles.com/case-studies) ## Insights - [Why is my stock undervalued?](https://finprofiles.com/insights/why-is-my-stock-undervalued) - [Creating a compelling IPO roadshow presentation](https://finprofiles.com/insights/cfo-magazine-creating-a-compelling-ipo-roadshow-presentation) - [7 keys to communicating an M&A deal effectively](https://finprofiles.com/insights/cfo-magazine-7-keys-to-communicating-an-ma-deal-effectively) - [Communicating in times of crisis](https://finprofiles.com/insights/communicating-in-times-of-crisis) - [Insider strategies on landing financial and business media coverage](https://finprofiles.com/insights/insider-strategies-on-landing-financial-and-business-media-coverage-in-2024) - [How thought leadership fuels credibility, trust, and authority during market volatility](https://finprofiles.com/insights/how-thought-leadership-fuels-credibility-trust-and-authority-during-market-volatility) - [How to successfully navigate a media interview](https://finprofiles.com/insights/how-to-successfully-navigate-a-media-interview) - [All insights](https://finprofiles.com/insights) ## Optional - [Privacy Policy](https://finprofiles.com/privacy-policy)