Tricia Ross was joined by Jennifer Hemmerdinger, Public Relations Manager at Ernst & Young LLP, and Andrew Healy, co-founder of Water & Wall, for an insightful discussion about why it’s important for communications professionals to master brand management during times of uncertainty. Protecting brand reputation is not just about customer loyalty; it’s about ensuring business sustainability in challenging times.
Managing through uncertainty is something that every professional will face in their careers, whether that's working in-house at a bank collaborating with the C-Suite, on the front lines at a financial institution engaging with clients, consulting for industry leaders, or managing communications for publicly traded companies amidst economic turbulence or tough headlines.
Some of the topics discussed include:
How should companies balance proactive communication strategies with reactive responses during times of uncertainty?
How do you determine what key messages should be prioritized when communicating with constituents during uncertain or challenging times? How do you keep messaging fresh and relevant?
How do you prep before an interview and make sure your subject matter experts and C-Suite spokespeople are properly prepared and armed with the full lay of the land?
What strategies should companies employ to ensure internal communication is strong and clear during times of uncertainty?
How can employees be empowered as brand advocates during uncertain times, and what role does PR play in that?
What are some effective ways to solicit feedback from stakeholders during uncertain times, and how should that feedback be integrated into PR strategies?
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