Moira was joined by Wendy Webb and Linda Pazin for a discussion at NACD Pacific Southwest Chapter's webinar on Oct. 19th: "Integrated communications: a strategic advantage in shareholder value creation."
There's been a seismic change in corporate communication over the past few years. Today, if you want to increase shareholder value, management credibility, and investor confidence, your comms must be integrated.
Over the past several years, many factors have converged to change the game for how companies communicate. Today, companies are tasked with communicating a consistent message to an expanding number of stakeholders with different viewpoints and interests that are not always aligned. This is best done through integrated communications – a coordinated approach that breaks down the silos of IR, PR, corporate communications, sustainability and marketing. Companies that have adopted this approach are seeing important benefits – namely how effective, strategic communications create value and mitigate risk.
If you are interested in a deeper dive, please contact us for Moira's comprehensive deck on the topic, “Communications: A Strategic Advantage that Creates Value and Mitigates Risk.”