For most companies during the pandemic, almost every communication has been a crisis communication.
When Covid-19 initially hit, companies were forced to deal with myriad challenges, including state-by-state regulations and an often confusing federal response. Almost overnight, ‘business as usual’ ceased to exist. Companies quickly turned their attention to the well-being of employees and customers, financial and operational challenges, and stress-testing business models in the face of a crisis with no playbook and limited information about the outlook...