Annual NIRI Fundamentals

Financial Profiles SVP’s Tricia Ross and Julie MacMedan led Annual NIRI Fundamentals Training on Media and Crisis Communications.

NIRI Fundamentals of Investor Relations Seminar and Service Provider Showcase

January 10 – 13, 2016
Santa Monica, CA

Agenda

SUNDAY, JANUARY 10

6:00 – 7:00 pm Welcome Reception, Registration and Service Provider Showcase

MONDAY, JANUARY 11

7:45 – 8:15 am Breakfast and Service Provider Showcase
7:45 am – 5:00 pm Registration
8:15 – 8:30 am Welcome and Orientation

Get introduced to the world of IR!

Nicole Russell Day Moderator
Vice President, Investor Relations
Waddell & Reed Financial, Inc., Overland Park, KS
Jim Cudahy, President & CEO
National Investor Relations Institute, Alexandria, VA

8:30 – 9:30 am The Big Picture: Investor Relations Today

Gain a comprehensive overview of the investor relations function from senior-level IROs

Nicole Russell, Vice President, Investor Relations
Waddell & Reed Financial, Inc., Overland Park, KS

Objectives
• Day in the life of an IRO and major job responsibilities • Evolution of the role of investor relations • Investor relations career – what makes a standout IRO? • Demonstrating results and evaluating performance • Relationship management and collaboration with other departments • How to respectfully object and marshal resources

9:30 – 10:00 am Service Providers and Other Resources

Meet the Service Providers and discover solutions and resources to make your job easier and lead you to success

Jim Cudahy, President & CEO
National Investor Relations Institute, Alexandria, VA

10:00 – 10:30 am Break and Service Provider Showcase
10:30 am – 12:15 pm Corporate Disclosure: Issues and Best Practices

A legal expert and IR pros review disclosure concepts, filings, regulations, enforcement, and liability

Stephen Cooke, Partner, Corporate Development
Paul Hastings LLP, Costa Mesa, CA

Objectives
• Disclosure concepts – duties to disclose, materiality • Overview of filings • Rules and regulations – Regulation Fair Disclosure (FD), SOX • Enforcement and oversight – the SEC and Self Regulating Organizations • Professional liability and D&O • Notice and access

12:15 – 1:30 pm Lunch and Service Provider Showcase
1:30 – 3:00 pm Corporate Disclosure (cont’d)

Learn the key points of proper external communications for investor relations

Allison Bahen, Senior Manager, Investor Relations
Edison International, Rosemead, CA
Kathleen Brennan deJesus, Senior Attorney
Southern California Edison, Rosemead, CA
Gwen Rosenberg, President
Rosenberg Business Communications, San Diego, CA

Objectives
• Guidance – communicating forward-looking information • Disclosure policies and best practices • Company social media policy • Communicating with analysts and investors • Press/Earnings release, annual report, conference call scripts • The future of disclosure – Social media and other tools

3:00 – 3:30 pm Break and Service Provider Showcase
3:30 – 4:45 pm The Value of Targeting/IR Marketing

Gain insights into targeting, including a definition and how to successfully target investors

Mickey Foster (NIRI Fellow), Vice President, Investor Relations
FedEx Corporation, Memphis, TN
Maili Bergman, Senior Vice President, Investor Relations
Live Nation, Inc., Beverly Hills, CA

Objectives
• Definition: What is targeting? Why is it important to your stock’s valuation? • Theory – Basic concepts • Practice – How it works • Define your audience • Planning your event schedule • Balancing sell-side vs. buy-side interest • Resources and tools • Shareowner visibility and related challenges • Budget and time considerations • Using the web as a marketing tool • Strategic use of the Internet to market the company • Using the Internet as a research, selling and communications tool • Social media

4:45 pm Summary and Day Wrap-up
5:00 – 6:00 pm Sunset Reception (Arcadia Foyer/Balcony)

TUESDAY, JANUARY 12

7:45 – 8:10 am Breakfast and Service Provider Showcase
8:10 – 8:15 am Welcome

Sam Levenson (NIRI Fellow) Day Moderator
Chief Executive Officer
Arbor Advisory Group, Westport, CT

8:15 – 9:45 am Media and Communications

Learn to create the right messages for your objectives, deal with crises, and work with the media

Julie MacMedan, Senior Vice President
Financial Profiles, Inc., Los Angeles, CA
Tricia Ross, Senior Vice President
Financial Profiles, Inc., Los Angeles, CA

Objectives
• Dealing with the media • Media training • Crisis management/reputation management • Individual – Commanding credibility quickly • Creating powerful communications tools • Developing effective messaging

9:45 – 10:15 am Break and Service Provider Showcase
10:15 – 11:15 am Planning and Executing Investor Days and Non-Deal Road Shows

Planning, implementing and managing the most important investor events – investor days and non-deal road shows. For investor days, we will cover all aspects of preparation, including goal setting, content creation, vendor selection, event management and more. For non-deal road shows, this session will include prioritization of accounts to meet with and geographies to visit as well as working with sell-side analysts, equity salespeople and corporate access to achieve desired outcomes. Attendees will also learn the “do’s” and don’ts” and emerge from the session with practical checklists to utilize as they plan events in the future.

Sam Levenson (NIRI Fellow), Chief Executive Officer
Arbor Advisory Group, Westport, CT
Idalia Rodriguez, Senior Advisor
Arbor Advisory Group, Westport, CT

11:15 am – 12:00 pm Corporate Governance, Advocacy and NIRI/IR’s Role in the Corporate Governance Process

Jim Cudahy, President & CEO
National Investor Relations Institute, Alexandria, VA

NIRI leadership explains the organization’s advocacy and regulatory initiatives impacting IR

Objectives
• NIRI benefits, including advocacy, peer networks, NIRI Ethics Council • Governance changes and impact on IR • The SEC and impact on IR • Pay ratios - CEO to median employee and CEO pay vs. performance • Share ownership visibility

All about the annual meeting, executive management, board reports, and corporate governance

Objectives
• Executive management and board reports • Corporate governance issues • Mindset of a director

12:00 – 1:00 pm Lunch and Service Provider Showcase (Lower Pool Deck–weather permitting/Arcadia Foyer)
1:00 pm – 1:45 pm Microeconomics from an IR Perspective

Frank Hatheway, Chief Economist
NASDAQ, New York, NY

1:45 pm – 2:45 pm Understanding Equity Markets

How the market affects your stock price, including market mechanics and key market indicators

Rich Barry, Vice President/Floor Governor
NYSE Euronext, New York, NY
Jeffrey LaRocque, Director, Market Intelligence Desk
NASDAQ, New York, NY

Objectives
• Market mechanics: how stocks are traded – then and now o Market center – exchanges, market makers and ECNs
o Auction markets and the role of the specialist
o Dealer markets and the role of the market maker
o Dark pools
o High frequency trades
• Traders and how they affect IR o Various trading methodologies
o How traders affect the role of IR
• Understanding key market indicators for your company’s stock o Technical versus fundamental analysis
• How prices are determined • Debt market

2:45 – 3:15 pm Break and Service Provider Showcase
3:15 – 4:00 pm Panel Discussion: Understanding the Work of Analysts

The Sell Side Discover the function of the Sell Side and how to effectively communicate with them

Michael Pachter, Managing Director, Equity Research
Wedbush Securities, Los Angeles, CA

Objectives
• Definition and function of the institutional marketplace • Relationship to the buy-side? • How sell-side analysts make coverage and rating decisions? • How analysts view the investor relations role? • What information and techniques can help you to enhance effectiveness of communications/ information to sell side?

The Buy Side Learn the definition of the Buy Side, how they make investment decisions, and how to work with them

Victor Hawley, Principal
Aristotle Capital Management, LLC, Los Angeles, CA

Objectives
• Definition and function of the institutional marketplace • Relationship to the sell-side • How the buy-side makes investment decisions • How portfolio managers view the investor relations role • Information/techniques to help you enhance effectiveness of communications/information to buy side

Discussion with Financial Analysts How to communicate with Wall Street: problems, concerns, and changing relationships

Michael Pachter, Managing Director
Wedbush Securities, Los Angeles, CA
Victor Hawley, Principal
Aristotle Capital Management, LLC, Los Angeles, CA

Objectives
• Problems, concerns with analyst communication • How to relate difficult, negative news to senior management and the “Street” • How is the relationship changing (buy versus sell sides)

4:00 – 4:45 pm Financial Analysis and the IRO

Learn how Wall Street views your company’s financial statements, and how to tailor your financial data to tell your company’s story

Objectives
• The value of trend analysis to the IRO • Communicating financial data more effectively to support value creation • Which numbers are most meaningful in telling your story? • It’s more than numbers – the importance of non-financial performance measures • How Wall Street uses financial analysis in determining investment valuation • How analysts link key financial statements with your company’s message

4:45 pm Summary and Day Wrap-up
5:00 – 8:00 pm Optional Reception/Dinner with NIRI LA Chapter

HOMEWORK ASSIGNMENT

Read the Trifecta Corporation case study in the Wednesday section of your program book for tomorrow afternoon’s group activity

WEDNESDAY, JANUARY 13

8:15 – 8:40 am Breakfast and Service Provider Showcase
8:40 – 8:45 am Welcome and Introductions

Scott Cunningham Day Moderator
Vice President, Investor Relations
Edison International, Rosemead, CA

8:45 – 10:00 am Developing an Investor Relations Plan/IR Resources–Essential Services

Guidelines on all aspects of an IR plan – and how to communicate and deliver the plan

Jean Wood, Vice President, Investor Relations
The Macerich Company, Santa Monica, CA
Alexandra Geller, Senior Analyst, Investor Relations
Cornerstone OnDemand, Santa Monica, CA

Objectives
• Guidelines on developing a workable plan for your company • The role intangibles play in your value proposition • Optimizing the appropriate shareholder base for your company’s stock • Delivering on the IR strategy • Measuring results and corporate governance impacts • Element impact on plan – cap size, industry, business model, region, life cycle • What are the objectives for your program? With whom are you communicating? • What resources do you have? What tools are essential? What tools are nice to have?

10:00 – 10:30 am Break and Service Provider Showcase

This will be your last opportunity to visit the service providers

10:30 am – 12:00 pm Developing an IR Plan – A Case Study Approach

Group case study review: apply seminar learning while gaining insight from your new network of practitioners

Jean Wood, Vice President, Investor Relations
The Macerich Company, Santa Monica, CA
Alexandra Geller, Senior Analyst, Investor Relations
Cornerstone OnDemand, Santa Monica, CA

Objectives
• Registrants review a case study in a small group exercise to create an investor relations plan • Report results of small group activity

12:00 – 1:00 pm Networking Lunch (Lower Pool Deck–weather permitting/Arcadia Foyer)

www.niri.org/fundamentals